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1. Context is the Compass
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10. Build Awareness into the Flow of Work
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3. Vocabularies Must Align
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2. Everything is a Signal
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4. Vital Metrics Are Interconnected
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5. Calibrate to Conversation, Not Channel
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6. Lagging Metrics Hide Leading Insights
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7. Interpretability Over AI Mystique
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9. Systems Not Silos
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8. Design for Action